250 meetings between 100 buyers from all over the Gulf and 16 high-end Piedmontese SMEs
From February 28th to March 1st, the artisan productions Made in Piemonte of the Design and Luxury sectors were the protagonists of a b2b event in Dubai.
Over the two days, 16 Piemonte companies met over 100 dealers and buyers from all over the Gulf Area according to b2b pre-arranged agendas. A selection of their collections was displayed in the Library Room of the Waldorf Astoria Hotel, in the Dubai Financial District, highlighting the quality of their Made in Italy and Italian Style.
A closing cocktail with almost 200 attendees offered further opportunities of networking with the invited guests and the local business community, linking to the events of Piemonte Regional Day, which took place on 2nd March at the Italian Pavilion of Dubai Expo.
The event was organized on behalf of Piemonte Agency under the framework of the Integrated Supply Chain Project "Fashion, Luxury, Design", promoted by Regione Piemonte (Regional Government) and financed by the ERDF – European Regional Development Fund.
It was a huge success and we’re now thinking about taking it on the road. Next destinations: Saudi Arabia and Qatar. Stay tuned.